BOSTON GLOBE – 7/3/12
Trusted for over 35 years, Total Gym has been empowering home users, physical therapists and fitness professionals for nearly four decades. Making its debut on television over 15 years ago Total Gym exercise machines can now be found in the homes of over 4 million customers worldwide.
The recent TotalGymDirect.com transformation takes advantage of the latest advancements in technology and modern design. The new layout allows for a streamlined shopping experience with easier navigation and product search.
Total Gym has also improved the content of its site to include additional customer success stories, user reviews as well as exercise examples, demonstrations and workout downloads. The downloadable workouts offer a sampling of the many customized programs developed for Total Gym – including Men’s, Women’s and Kid’s workouts. Great for ages 8 to 80, Total Gym delivers a total body workout solution that the entire family can enjoy. With the Total Gym, users can experience over 80 different exercises – cardio, strength training & stretch all on 1 machine.
Plus, the newly redesigned site touts some of the latest workouts developed for Total Gym by Todd Durkin, internationally recognized performance coach and professional trainer to dozens of pro athletes. And shares some of the favorite exercises of long-time users and spokes persons Chuck Norris and Christie Brinkley – including Christie’s favorite Pilates exercises.
“We are confident this new site not only helps to modernize the look of the brand, but offers an improved user experience delivering frequently requested content to assist customers with their purchase decision.” adds Karen Dechaux, Director of Creative & Brand Marketing for Total Gym Direct.
